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Category: Content Marketing

Five qualities of a good content


There are several qualities of a good content with one being that it should be readable. It is important that the content which you publish especially blog posts is readable so that people can actually understand what you are saying.


Secondly, good content should be relatable. It is able to ensure that customers can actually relate to either the video or blog content that you put out there.

Show Consistency

In addition to the content being relatable, it should also be consistent. This implies that the messages that you post must be consistent and not serve to contradict each other.

Easy to locate

The fourth quality of a good content is that it should be easy to locate. You can do this through implementing several SEO tricks or by simply ensuring that the content is well written and features an appropriate number of keywords.

Easy to translate

Finally, it is important to ensure that your content is easy to translate. This is due to the fact that the world has become more globalized and as such, people from various parts of the globe will be interested to read your content. Such people can only understand the content if it has been properly translated.


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Effective channels for publishing your content

There are several channels that you can use in order to implement your content marketing initiative. A channel is basically a method that you can use to publish your content.

Blog posts

Blog posts offer an effective avenue for content marketing since they enable you to come up with your own posts that relate to both your product and customers.


Facebook still remains the most popular social media channels in terms of the number of users. This, therefore, implies that posting your content on Facebook will enable you to reach as many potential customers as possible.


Just like Facebook, Twitter is also an effective content marketing channel that you can use to publish your content. Twitter is also a micro-blogging platform and this implies that you can post short and precise content that can easily attract the attention of the user.


Video content is increasingly becoming quite popular among many internet users. This type of content also appeals to the younger demographic which constitute the largest potential market for any business that is seeking to distribute its product. YouTube still remains the most preferred video content sharing platforms due to the fact that most people actually have YouTube accounts. Using YouTube to publish your content will enable you to reach as many people as possible especially the young ones.


One of the most effective channels for publishing pictorial content is Instagram. Instagram is also quite popular since everyone with a smartphone has an Instagram account. You can use this channel to publish high-quality photos that will definitely serve to enhance the overall standing of your business organisation.

Affiliate marketing

In addition to posting your content on Instagram, another channel that you can use to post your content is through the use of affiliate marketing. Affiliate marketing entails posting content into a website that is already popular and this, therefore, guarantees that your content will be seen by a lot of people.


The final channel you can use is search engine optimization (SEO). SEO is considered an effective solution due to the fact that it enables you to have content easily seen by search engines.

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Importance of content marketing

Content marketing is indeed one of the most strategic initiatives that you can use to enhance the overall performance of your business. There are several reasons that highlight why this form of marketing is important for your business.

The first importance of content marketing is that it serves to improve customer loyalty. This is because this form of marketing will allow you to constantly supply your customers with information relating to the product or service in question. Furnishing customers with high quality and reliable information will make them loyal to your company and this will certainly translate to improved organizational performance.

Content marketing is also important since it can enable you to have a better understanding of your customers. This is informed by the fact that this form of marketing most often than not entails the use of social media platforms or other such online forums that support customer feedback. Such feedback is indeed important since it will enable you to have a much clearer understanding of the needs of your customers, their concerns, tastes, and preferences. Ultimately, content marketing will, therefore, enable you to have a much better understanding of your customers.

The third reason why content marketing is considered an important aspect of your company is the fact that it can serve to increase the digital visibility of your product or service. Digital visibility refers to the ease with a resource or product can be accessed via search engines. The mechanism behind any content marketing initiative is to use online content such as blog posts or videos to create interest in a product or service. In case the content is actually high-quality content that is not laden with keywords, then search engines such as Google can easily pick up the content and this will ultimately increase the ease with which a person can locate information relating to your product or service.

Finally, content marketing also serves to improve your brand power. An online marketing initiative that involves posting high-quality content will make your brand to be both attractive and powerful.

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